Copywrite and Editing

Great Copywriting for all Media

We think in words, we dream in words, and we are persuaded by the right words. But the question of what is “right” cannot be answered in general terms. It depends on what you want to achieve with a text and what medium it is designed for. A striking example: an article for an annual report must sound completely different from a social media post. Speaking the right language in all communication media strengthens the brand.

Effectively Addressing the Target Group

The target group also plays a major role: their educational background, their desires – and their fears. Our copywriters take all this and more: they find the end customers at the right point along the essential use cases and guide them through the entire content journey in logical steps.

Our copywriters create clarity and bring information precisely to the point while keeping the customers’ attention consistently high through the right dose of tension. By structuring their texts in a media-appropriate way, our experienced copywriters ensure that particularly important information is guaranteed to be clearly conveyed.

SEO-optimized Texts for top Findability

Good texts are not only a question of good style. How a text is structured and formulated determines whether a website is found by search engines or not. Our copywriters work closely with our SEO experts and use SEO keywords wherever they help to improve the findability of your digital offerings.

Texts from Professionals are Preferable

All our copywriters have many years of writing experience – in agencies, in the media and as teachers. Thanks to their expertise, they can not only write texts better, but also faster than an inexperienced copywriter. If you do a full cost calculation, you can say with certainty that texts written by professionals are usually cheaper than those written by untrained internal staff.

Overview of our Offer

SEO-optimized texts for websites and microsites, for apps and social media
Texts for annual reports, brochures, flyers, leaflets, catalogues
Advertorials and press releases
UX writing for all control elements in digital media
Corporate wording guides
Writing training (group and individual coaching)

Launch with Effortless Editing

Our content management systems (CMS) are configured in such a way that our customers can work well with them on a daily basis and easily keep their websites up-to-date. However, there is a lot more involved when starting a new website: expressed in numbers, it is possible that several hundred new pages with a wide variety of modules and design elements have to be entered. This can place an undue burden on internal resources as the daily work routine must still be done.

Our reliable editors will gladly and reliably take care of this editing and entering of information. Both our in-house and external staff have a great deal of experience in working with all the CMSs that we use, and flawlessly enter texts, images, videos and links, as well as all technical content such as SEO tags and meta descriptions. On request, we organize experienced proof-readers before a launch so that every typo in the text is corrected.

Five Steps to the Perfect Text

1.

Briefing on the Content

Our customers decide how they prefer to convey the information that our copywriters turn into powerful texts: raw texts or information material are just as suitable as an interview conducted by our copywriter with you as a basis for the text design. For particularly complex topics, a mixture has proven to be the most effective.

2.

Research SEO keywords

Parallel to the content research, our SEO (Search Engine Optimization) experts use thorough keyword research to analyse which terms will bring your website up in the search engine rankings. You will receive a detailed list with all primary and secondary keywords for all important subpages and coordinate them with our experts before the copywrite design.

3.

Writing Text Drafts

As soon as the content and the SEO keywords are fixed, our copywriter gets started. For very extensive projects, we also use a text team with several copywriters.

4.

Proofreading Loop

Only one group of people can really judge whether our copywriter has rendered all content correctly: our customers. Only in the proofreading loop does a draft become a perfect text.

5.

Translation

As translators for various languages, we work with linguistically experienced native speakers who have a good feel for language and style. Because the texts should also be able to convey their power in the translation.

We find Pictures with Impact

A picture says more than a thousand words. Provided you find the right one. With the power of a picture, you can convey moods and send messages. With the wrong one, you surrender this opportunity. According to a picture concept agreed with our customers, our photo editors look for subjects with impact. Naturally, we clarify all rights of use for images, pictures and graphics in good time.#

We turn a Good Picture into a Perfect Picture

The right image details are important, especially for responsive websites. Otherwise, due to the automatic scaling, essential parts of the image may be cut off. Of course, our picture editors won’t let anything like that happen. And they also take care of the image quality: using all the tools offered by modern image editing programs, they turn good pictures into perfect pictures.