Client.
WHU – Otto Beisheim School of Management
Servies.
Digital Strategy UX & UI-Design Websites & web-based applications Online-Marketing Conversion Optimization & Web Analytics Technical Implementation SEO
Core team.
Excellent website for an excellent business school
WHU – Otto Beisheim School of Management – is one of the most renowned international business schools. In Germany, it leads the Financial Times Business School Ranking. WHU stands for “Excellence in Management Education” and fulfils this claim in teaching, research and practice.
The aim of the project was to completely relaunch the website with a focus on online sales in order to convey the enthusiasm for management studies digitally.
Philipp Reiter.
Project Management, Advertising, Online-Marketing
Sina Benjamin Jonas.
UX- & UI-Design
Jason Lievesley.
Branding, Corporate Design, UX-/UI-Design
Daniel Aichinger-Mühlbacher.
Managing Director FONDA Labs, Programming
Thomas Trenz.
Lead TYPO3, Programming
Gerwin Gfrerer.
SEO/SEA, Online-Marketing
#1
in Germany in the Financial Times Business School Ranking
2.400
Companies founded by alumni
15
Unicorns from graduates
65
Nationalities among the alumni
Motion pictures say more than 1,000 words
Dozens of videos in many places on the website, most of which only start on hover, convey a rich picture of student life at WHU.
Together from concept to realisation
The project was realised in close cooperation between the WHU marketing and sales managers and our No Bullshit team. We were able to provide WHU with comprehensive support in the following areas:
- Thorough user research phase to determine relevant user journeys
- Careful SEO strategy to secure and further improve the already established SEO ranking after the relaunch
- Complete strategic redesign of the website in terms of target group orientation and information architecture with a strong sales focus
- UX design and prototyping of the entire website
- Development of a new digital brand identity and UI design
The good teamwork and the partially agile development were the key to success.
The result: a website that not only looks great, but also performs great!
‘The project was very exciting due to the high importance of this website as a sales channel. The cooperation with the highly professional marketing and online sales team on the WHU side was a pure pleasure’
Alexander Reiberger.
Managing Director, Concept
