Client.
University of Vienna
Services.
Branding & Design Online-Marketing Social Media & Content Marketing Video & Photography Advertising & Media
Core Team.
Passion, Curiosity and Perseverance – since 1365
The University of Vienna is one of the oldest and largest universities in Europe. It was founded in 1365. Around 7,400 scholars work in a network of 20 faculties and centres on new solutions for a better future.
Discovering new things and questioning existing ones with passion, curiosity and perseverance – that’s what drives people in cutting-edge research. It was necessary to find a claim for this spirit and to create a multi-part campaign that would run on all of the university’s communication channels for a year.
Philipp Reiter.
Project Management, Advertising, Online-Marketing
Alexander Reiberger.
Managing Director, Concept
Honso Essl.
Branding, Corporate Design, UI-Design, Advertising
Jason Lievesley.
Branding, Corporate Design, UX-/UI-Design
In order to present the excellence of research at the University of Vienna, top scientific achievements are presented in a striking manner – and linked to detailed background information (via QR code or links)
Strong Claim, Strong Storytelling, Optimal Media Mix
Together with a team from the University of Vienna, we fine-tuned a claim and visual concept. The challenge: the claim had to stand on its own, but at the same time serve as a bracket for the following sub-campaign content on top-level research at the University of Vienna. The result is impressive – both on online and offline channels: under the motto “Tirelessly curious. Since 1365”, the campaign gets to the heart of the drive for cutting-edge research in an optimal media mix.
- Claim Development
- Creation of 4-part campaign
- Social media posts and online advertising material in different formats and media variants (image, video)
- Video Ads (YouTube Bumper Ads)
- Billboards and terminals (video) display at the main university and selected locations
- Video concept and production to present a research team
