FWP - Fellner Wratzfeld & Partner - Agency Project

fwp. That’s law.

The Viennese business law firm Fellner Wratzfeld & Partner Rechtsanwälte (fwp) is one of Austria’s leading law firms in the field of business law, with around 130 highly qualified employees.

To continue to do justice to the increasing size and importance of the internationally active business law firm Fellner Wratzfeld & Partner Rechtsanwälte (fwp), it was necessary to position the fwp brand more precisely and to modernize communications.

The goal of the project was to create a new communications concept that was suitable for corporate and employer branding and could be used across all applications. Of course, the new concept also had to clearly stand out from the competition.

Client.

FWP – Fellner Wratzfeld Partner

Services.

Digital Strategy Branding & Design UX- & UI-Design Websites & web-based applications Online-Marketing Social Media & Content Marketing Advertising & Media Intranet Technical Implementation SEO

Core Team.

Victoria Zedlacher.

Project Management, Concept

Alexander Reiberger.

Managing Director, Concept

Ein Portrait von FONDA Labs Geschäftsführer Daniel Achinger-Mühlbacher

Daniel Aichinger-Mühlbacher.

Managing Director FONDA Labs, Programming

Honso Essl.

Branding, Corporate Design, UI-Design, Advertising

Cornelia Weichselbaum.

Web-Development, Programming

Why do you do this?

In our search for the brand essence, we began with the question: why do lawyers do their job every day? What motivates them?

Claim and Corporate Design

The result of the brand development process was a claim with several possible variations. The new claims are supported by strong, suitable and partially animated illustrations which are animated on digital media channels. These elements run through all advertising media and applications in various communication channels and work for both corporate branding and employer branding.

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The Result

A new strong, consistent, yet highly authentic brand presence including an online presence that reflects the excellence and spirit of the law firm.

1.

Brand Development: The Question of Why

Brand positioning, brand values and the claim were developed in several meetings with the customer. On the one hand we focused on the needs of the target groups, and on the other on the motivation of the lawyers to provide a high level of performance every day.

2.

Analog for a Change: Illustrations with Charcoal

The existing corporate design was further developed: the new illustration design was created with pen and paper. A charcoal pencil draws strong lines. We liked that.

3.

Online Presence with a New Image Concept

The new website was developed on the basis of the open-source content management system ibexa. The strong staging of the claim together with the animated illustrations ensure the independence of the brand. An essential part of the new website is the presentation of the lawyers with strong, large-scale images and a clear profile of their activities.

4.

Rollout for Print and Co.

Whether print ads, presentation folders, Word and PowerPoint templates, bicycle racks, social media channels or job platforms - the new branding was eventually rolled out to all other means of communication.