360° advertising campaign for Austria’s largest university of applied sciences

FH Campus Wien is the largest university of applied sciences in Austria and offers over 8,000 students a wide range of Bachelor’s and Master’s degree programmes and academic courses.

The aim was to create a lasting association between FH Campus Wien and technology and to communicate the practical orientation of the programme.

To this end, a 360° advertising campaign was developed in collaboration with Erdgeschoss, including a new design system with the slogans “Technology that takes you further” and “Technology should serve people. And your career”.

Several out-of-home advertising media, social ads and audio spots were realised.